Wednesday, August 06, 2008

from the "McSame as it ever was" dept.

So there's another new McSame spot. And rather than rip it to shreds, I'll let the AP take a crack:

AdWatch: McCain now says country is "worse off"
By The Associated Press

TITLE: "Broken."
LENGTH: 60 seconds.
AIRING: In the 11 states where McCain is running ads.

SCRIPT: Announcer: "Washington's broken. John McCain knows it.
We're worse off than we were four years ago. Only McCain has taken
on big tobacco, drug companies, fought corruption in both parties.
He'll reform Wall Street, battle Big Oil, make America prosper
again. He's the original maverick. One is ready to lead -- McCain."

McCain: "I'm John McCain and I approved this message."

KEY IMAGES: The Capitol and the White House are shown, as well
as gas pumps with price rising. McCain is seen talking to groups of
people, shaking hands with factory workers, and walking up the
steps of his campaign plane.


McCain's assertion that "we're worse off than we were four
years ago" differs from his answer in January when he was asked
during a debate if the country is better off now than it was eight
years ago.

His response then: "I think you could argue that Americans
overall are better off because we have had a pretty good prosperous
time with low unemployment and low inflation. And, a lot of good
things have happened, a lot of jobs have been created." He added:
"Things are tough right now," and cited the housing crisis, a
weak economy and a volatile stock market.

He made a similar comment during a media interview in April.

Overall, McCain is emphasizing his independent streak and
reformer credentials as he seeks to counter Democratic charges that
he's the same as President Bush. In that vein, the ad serves as an
indictment of the direction the country under Bush and tries to
argue that McCain is the sole person who can turn it around.

That's an implicit -- and subjective -- suggestion that Democratic
rival Barack Obama, a 47-year-old, first-term Illinois senator
isn't ready to lead.

The ad also tries to seize Obama's message of change and cast
McCain as a change agent at a time the public is craving a new
direction. It leaves out that McCain, 71, is a four-term Arizona
senator who has been in Congress since 1983.

Obama's campaign argues that while McCain rails against
Washington, former lobbyists -- the epitome of Washington insiders --
are involved at high levels of his campaign. That's true. However,
McCain was a co-sponsor of campaign finance reform that put limits
on money, and influence, in politics.

While its factual that McCain has a record of bucking the GOP,
the ad leaves the impression that he never tows the party line --
and that's not the case. McCain doesn't mention areas where he and
Bush agree, like tax cuts, the Iraq war and free-market economics.

To be sure, McCain has been known as an agitator within the GOP.
He led an unsuccessful effort to regulate the tobacco industry --
and increase the price of a pack of cigarettes -- a decade ago, and
supports current anti-smoking legislation. He also co-sponsored,
with Democrats, legislation that would allow cheaper drugs to be
imported and that pharmaceutical companies opposed. However, there
were times when McCain cast votes backed by the pharmaceutical

Also, through the Senate Indian Affairs Committee, McCain
spurred the congressional investigation of lobbyist Jack Abramoff
in an influence-peddling scandal. Obama's campaign points out that
his final report didn't advocate new lobbying regulations in the
wake of the scandal.

Whether McCain will "reform Wall Street, battle Big Oil, make
America prosper again" is subjective -- as is the implication that
Obama wouldn't.

Analysis by Liz Sidoti.
On the Net:

(Copyright 2008 by The Associated Press. All Rights Reserved.)

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